Strategy Academy

Introduction

Too many managers and executives don’t really understand what strategy is and how it is related to, but different from, planning and operations.  The programme is designed to enable participants to break through the glass ceilings that are created by failing to think beyond operational efficiencies and planning how to use existing resources.  The ability to develop and deliver business strategy unlocks business potential and individual careers by focussing thought and effort around value creation and not just task efficiency.  Participants will learn the vocabulary of the global boardroom, which is key to being taken seriously at a certain level, through the practical application of knowledge to real cases studies.

Content

• Economics: Designed to enable participants to understand how markets work and inform

decision-making, with specific focus upon Supply & Demand and Theory of the Firm.

• Tools of strategy, including PESTLE analysis, Mind Maps & The BCG Matrix.
• Models of strategy, including An exploration of the 2 major models of strategy:
  • Porter’s 5 Forces
  • Mintzberg’s 5 P’s
• Strategic Leadership -  how to apply strategic knowledge
  • Learning Loops
  • diversity and groupthink.

Interactive Learning Methods

The programme will be highly interactive and will make wide use of case studies, group work and

discussion of the practical application of knowledge to participants in the real world of work.

Who is it for?

The programme is designed for managers with limited experience, or those struggling to move beyond task management. 

Facilitator - Dr. Andrew Taylor

Andrew has over 25 years experience of developing executives and teaches for a number of British universities on their MBA programmes in Europe and Asia.  Most clients associate his style as charismatic, inspiring, informed by current theories, but grounded in the real world.